![]() Make sure that your audience reacts to the prank properly –– do some research before you start sending out your campaigns, and think about the customer profile your joke will be addressed to.Define your goals –– choose the key pros of launching your campaign, and build your strategy depending on these goals. ![]() Here are the simple steps to follow when creating a good-looking email for an April Fools’ Day campaign: BarkShop did that in their campaign, jokingly offering your dog to get a job:Ī touch of humor can add new dimensions to your campaign, and earn you better results, but only if it’s used appropriately. Instead of boring “Shop now” and “Visit the website”, you can use more creative variants to boost engagement and increase sales. The CTA should be clear and remarkable, and a bit festive, of course. So, make sure your digital marketing campaign displays correctly on all types of devices, especially when it comes to the templates with GIFs, videos, and complex layouts. Stats says that mobile email accounts for approximately 44% of email opens, depending on your target audience, product, and email type. When you think about how to create a “good-looking” email, every detail matters. No Foolin’! This Deal is Not to Be Missed….Don’t Be Fooled – This Deal is For REAL.April Fools’ prank ideas! + 40% off with code SPRING40.3 Lasting Benefits To April Fools’ Day Prank Marketing.April Fools’’ Day Sale - No Pranks, just Real Offers.It may be April Fools’, but we’re not joking….No joke, your April Fools’ Day deal is 40% off!.It may be April Fools’ day but our prices are no joke!.No Joke! Open to Reveal Your Exclusive 1-Day Offer….Here are some examples of the subject lines for your inspiration: It may not be as attention-grabbing as the previous strategy but still performs well. You can stick to the more traditional approach, simply using holiday-related words like “prank”, “joke”, kidding”, “fool”, “fun”, “crazy” in your subject line.The subject line looks so absurd that it immediately grabs the attention and increases engagement, making the readers open the email to see what’s going on. For example, PizzaExpress on the 1st of April sent an email with the subject line “Cutlery Now Banned at PizzaExpress”. To make sure that your emails will be open, intrigue the subscribers! Make a crazy or bold statement to surprise them and awaken their curiosity.Don’t be afraid of experimenting with email subject lines: you can try several different strategies to see which one works best for your audience. Come up with a catchy subject lineĪpril Fools’ Day is a chance to mix things up. However, such an approach is helpful when it comes to determining how customers will react to the joke and how far you can go. It’s impossible to match the joke perfectly to every subscriber. What’s their age? Gender? Location? Interests? This data will guide you and give you a good idea of what types of jokes are welcomed and what might be frowned upon. Do some research before you start sending out your campaigns: think about the customer profile your joke will be addressed to. Make sure that your audience reacts to the prank properly.
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